SALES FUNNEL
design services landing page
ROLES
UX Designer
Visual Designer
TIMELINE
1 Week
TOOLS
Unbounce
Adobe Creative Cloud
DELIVERABLES
Landing Page
Assets
the background
COREtec was the first brand to sell 100% waterproof floors - which quickly became (and remain) the most in-demand hard surface flooring option for their extreme durability, realistic designs and textures, simple installation and easy cleaning.
the problem
COREtec Floors needed to increase revenue and conversions of users into their Design Services, an interior design concierge service. The main funnel was the Design Services landing page which had a .03% conversion rate.
the solution
I created a redesigning landing page to increase conversion rates. Given the 5 day time restraint I was given, I focused on creating a clear value proposition, adding social proof, and focused the page’s cta options from 3 to 1. I also AB tested 2 designs to find the better performing option.
Version A
Version A focused on making an appointment quicker and easier by bringing the Calendly integration on page.
Version B
Version B focused on bringing the biggest benefit, unlimited free samples, higher up.
the result
Conversion rate increased from .5 to 2.46%, 30 days after the initial launch and 1.3% overall to date. I was also consulted on 6 other landing pages which have increased conversion rates that range from 2.88% to 22.95% overall.
NEXT PROJECT
Michael Aiyothrace © 2024
Michael Aiyothrace © 2024
SALES FUNNEL
design services landing page
ROLES
UX Designer
Visual Designer
TIMELINE
1 Week
TOOLS
Unbounce
Adobe Creative Cloud
DELIVERABLES
Landing Page
Assets
the background
COREtec was the first brand to sell 100% waterproof floors - which quickly became (and remain) the most in-demand hard surface flooring option for their extreme durability, realistic designs and textures, simple installation and easy cleaning.
the problem
COREtec Floors needed to increase revenue and conversions of users into their Design Services, an interior design concierge service. The main funnel was the Design Services landing page which had a .03% conversion rate.
the solution
I created a redesigning landing page to increase conversion rates. Given the 5 day time restraint I was given, I focused on creating a clear value proposition, adding social proof, and focused the page’s cta options from 3 to 1. I also AB tested 2 designs to find the better performing option.
Version A
Version A focused on making an appointment quicker and easier by bringing the Calendly integration on page.
Version B
Version B focused on bringing the biggest benefit, unlimited free samples, higher up.
the result
Conversion rate increased from .5 to 2.46%, 30 days after the initial launch and 1.3% overall to date. I was also consulted on 6 other landing pages which have increased conversion rates that range from 2.88% to 22.95% overall.
NEXT PROJECT
Michael Aiyothrace © 2024
Michael Aiyothrace © 2024
SALES FUNNEL
design services landing page
ROLES
UX Designer
Visual Designer
TIMELINE
1 Week
TOOLS
Unbounce
Adobe Creative Cloud
DELIVERABLES
Landing Page
Assets
the background
COREtec was the first brand to sell 100% waterproof floors - which quickly became (and remain) the most in-demand hard surface flooring option for their extreme durability, realistic designs and textures, simple installation and easy cleaning.
the problem
COREtec Floors needed to increase revenue and conversions of users into their Design Services, an interior design concierge service. The main funnel was the Design Services landing page which had a .03% conversion rate.
the solution
I created a redesigning landing page to increase conversion rates. Given the 5 day time restraint I was given, I focused on creating a clear value proposition, adding social proof, and focused the page’s cta options from 3 to 1. I also AB tested 2 designs to find the better performing option.
Version A
Version A focused on making an appointment quicker and easier by bringing the Calendly integration on page.
Version B
Version B focused on bringing the biggest benefit, unlimited free samples, higher up.
the result
Conversion rate increased from .5 to 2.46%, 30 days after the initial launch and 1.3% overall to date. I was also consulted on 6 other landing pages which have increased conversion rates that range from 2.88% to 22.95% overall.
NEXT PROJECT
Michael Aiyothrace © 2024